NIKE -  GRANT TAYLOR SHOP KIT

The Grant Taylor shop kit was conceptualized around Grant's dedication to street and DIY skating. with the release of his 2014 Pro Model shoe approaching, The goal was to design a local shop kit that would give back to the skate community and speak to the core skaters.

Give each local shop a five gallon bucket with all of the essentials for creating / repairing a small DIY spot in their own community. A skater's DIY starter kit, if you will. My role was to conceptualize and itemize the kit, as well as design item mock-ups, sticker-packs, and window dispalys, using Nike SB's branding elements.

Art Direction - PeetKelger Design